DoTogether has offered us an innovative platform to power our social media marketing efforts on Facebook. Instead of us pushing the fan page, we can now get our customers to shop with their friends right inside Facebook and give us that much-desired virality to our brand marketing efforts.
If it's not viral, it's not Social enough. When you give them a venue to shop inside facebook, friends get involved. Your brand has high likelyhood of viral exposure.
Get analytics to tune your marketing campaigns and promotions. Get information about the products being recommended and talked about.
Your customer's social circle has your prospects. Reward them and see your conversion increase.